A New Approach to Menswear
Our philosophy is this: to help our clients build their wardrobe, start with the essentials. Whether that’s denim jeans, an oxford shirt, a casual jacket, or a navy suit will depend on the individual. Offer them the best choices, selected to complement each other, and they will grow to love them over many years of wear.
Put simply, “buy less, buy better”.
Our up-to-date merchandise selection is based on timeless qualities, not seasonal trends. We focus on quality and enduring style, attributes which are remembered long after the price of purchase is forgotten.
Product Assortment - Essentials
Men are creatures of habit, and this is certainly reflected in the clothing we choose to wear on a regular basis, our trusted favourites. We always go back to those essential pieces in our wardrobe that make us feel comfortable and stand the test of time.
Whether it’s the perfect Selvedge denim jeans from Okayama in Japan, a cashmere pullover from Hawick in Scotland, or hand stitched leather sneakers from Portugal, our selection will be concise and considered.
Fashion is fleeting, but style is forever. We believe that the test of a great garment is whether it becomes one you love to wear again and again, and complements effortlessly the other items in your wardrobe.
Coming from a strong background in tailored clothing, we understand that nothing complements a man’s style better than a beautifully constructed and well-fitted suit or sports jacket. There is simply no substitute for a garment custom-made to personal specifications and taste.
We work with artisans in Italy, Europe and Japan to offer a broad selection of custom-made tailored clothing, made-to-measure shirts and even bespoke denim jeans. Selecting from only the best fabric mills in Italy, the U.K. and Japan allows us to create truly beautiful and unique items for our clients.
The cultural hub of Melbourne (and some would say Australia), Fitzroy’s high density mix of restaurants, cafes, independent retail and inner city living is an environment like no other in this country.
Vibrant and bustling the region is growing and evolving, attracting a sophisticated and upscale demographic. This customer craves authenticity and expertise, seeking out quality and provenance.